Editorial Guidelines | BrilliantCasinos.com

Last Updated on May 25, 2025 | Written by Robert Terekhovich

This page describes how BrilliantCasinos.com provides clear, trustworthy, and accurate information regarding online casinos, bonuses and related topics.

Our team uses a comprehensive editorial process to provide our readers with the most valuable and up-to-date information on the topic.

Every content on BrilliantCasinos is made with a single goal in mind – delivering the most trustworthy, relevant, and engaging information.

Content Standards and Quality Control

Our team recognises that information on BrilliantCasinos is expected to be clear, deep in research, relevant, and original. Since our content is meant to influence decisions that impact readers’ spending, we demand the highest attention to detail and quality.

That’s why, before even opening text editors to start writing, there are certain steps we take to make sure our content is worth the effort.

Reliable Information Sources

There are countless websites, papers, government-published resources, user testimonials and research on the topic of online gambling. All of these trustworthy sources are often used in the content we publish.

Moreover, we cross-reference multiple sources to verify the information we offer. It is forbidden for our team writers to mention facts that are not supported by at least one credible source.

Maintaining Quality and Accuracy in Casino-Related Content

Providing information regarding online casinos’ details and global reputation is an essential part of BrilliantCasinos.com. In order to recommend a casino, several writers or members of staff must be involved in the 27-step rating process. That’s why we are very public about what it takes to get a good review from us – not only do we publish the criteria, but also how much each one of the aspects influences the general score of a casino.

Additionally, we keep close contact with our partners in several communication channels. This helps us to ensure that no changes in the casino’s rules and policies go unnoticed.

Maintaining Quality and Accuracy in Bonuses and Promotions

A dedicated team ensures that all of the promotions on BrilliantCasinos are posted correctly and are up-to-date. They communicate with our partners to specify the details of the promotions and prepare exclusive deals for our readers.

Additionally, bonuses are tested to make sure the overall experience remains smooth. It is something we are very proud to disclose, as many of our competitors are simply skipping these steps – posting a bonus without actually trying it. This step is vital, because even if an online casino scores good on our rating (based on licensing, game selection, payment options, etc.), there are times when the overall user experience feels inconsistent or raises subtle red flags.

How We Test Online Casinos and their Bonuses

Testing is the backbone of our recommendation process. Each casino listed on BrilliantCasinos undergoes a structured review that includes live testing of the platform, signup process, payment flows, bonus activation, customer support interaction, and real-money gameplay.

We simulate a typical user journey – depositing real funds, activating no-deposit offers, playing various games, initiating withdrawals – to ensure that our assessments reflect the real-world experience. If a platform lags, misleads, or fails to deliver on its promises at any stage, it will be reflected in the final rating.

Editorial Independence

Although BrilliantCasinos earns revenue through affiliate partnerships, this never compromises our editorial integrity. Our writers and reviewers are not influenced by commercial arrangements – casino brands cannot pay for positive coverage or manipulate their position in our rankings.

On top of that, our editorial and casino rating criteria are public and accessible to our readers, even with percentages showcasing how important each criterion is for the general score.

We stand by our belief that user trust is far more valuable than short-term profit. That’s why all recommendations are based strictly on performance, user experience, and verified testing, not promotional incentives.

Content Updates and Maintenance

Keeping our content accurate and timely is a non-negotiable standard. Our editorial team operates on a review schedule that ensures every piece of information on BrilliantCasinos is re-evaluated regularly, especially bonus pages, payment methods, and legal policies.

Beyond scheduled reviews, we also perform updates triggered by casino rule changes, platform redesigns, or new feedback from readers. If something changes, we act fast to reflect it – no outdated information, no exceptions.

On the rare occasions when we miss a significant policy change, game selection or payment options change, or anything else, for that matter, we quickly get informed by our partners and readers to correct our mistake.

Conflict of Interest Management

Transparency is a cornerstone of trust. To avoid any potential conflicts of interest, we maintain a strict separation between editorial and commercial teams. Writers are prohibited from accepting gifts, payments, or incentives from any casino brands.

When affiliate links are included, they’re disclosed clearly, and their presence does not affect how we rate or review a brand. On top of that, we make sure that our partnerships with online brands do not affect players’ experience.

Our priority is to help users make informed decisions, not push them toward the highest-paying affiliate offer.

Diversity and Inclusion

We believe our website’s content should be accessible and respectful to readers from all backgrounds. That’s why our editorial process includes a check for inclusive language, cultural sensitivity, and regional relevance.

Our writers are encouraged to represent diverse perspectives and avoid assumptions that might alienate or mislead users from different regions, gaming preferences, or experiences.

Inclusion is a foundational principle in any responsible industry, and we view the use of inclusive language and equitable business practices as a baseline requirement, not an option.